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Bacardi restructures marketing to 'bring accountability closer to the front line' – Marketing Week


Marketing Week

Bacardi restructures marketing to 'bring accountability closer to the front line'
Marketing Week
“Dolan came from a marketing background so he could wear both hats, as it were, whereas Mahesh doesn't so there's a need for the role again,” Burke explained. Burke has only been in role for a few months but says his previous role working with Bacardi

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Marketing Week

Bacardi restructures marketing to 'bring accountability closer to the front line'
Marketing Week
“Dolan came from a marketing background so he could wear both hats, as it were, whereas Mahesh doesn't so there's a need for the role again,” Burke explained. Burke has only been in role for a few months but says his previous role working with Bacardi ...

Read more:

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