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Bose Names WPP Global Agency Partner Across Creative, Media … – Adweek

AdweekBose Names WPP Global Agency Partner Across Creative, Media …AdweekAfter a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a “custom-built team” of WPP…

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Manufacturers discover marketing – Crain's Chicago Business

Crain’s Chicago BusinessManufacturers discover marketingCrain’s Chicago BusinessBut she's taking a different approach. H&H Graphics turns 40 next year. At the company's Vernon Hills plant, employees print greeting cards and plastic gift cards for customers like Target, Walmart and Starbucks. Leissner,…

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Cloverfield sequel's cryptic marketing campaign begins (with a very hidden message) – SYFY WIRE (blog)

SYFY WIRE (blog)Cloverfield sequel's cryptic marketing campaign begins (with a very hidden message)SYFY WIRE (blog)It's hard to recall a more recent groundbreaking marketing campaign than the push for Cloverfield back in 2008, a box office smash that appeared to drop…

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Ready, Set, Go: Creating marketing fuel for your business development and sales engine – Upstate Business Journal

Upstate Business JournalReady, Set, Go: Creating marketing fuel for your business development and sales engineUpstate Business JournalHow do you decide what type of marketing tools and activity are needed to fuel your engine? You'll determine this by developing a strategy…

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10 Suggestions to Help You Add to Your Marketing Toolkit – Small Business Trends

Small Business Trends10 Suggestions to Help You Add to Your Marketing ToolkitSmall Business TrendsIt takes a lot of hard work to effectively market a small business. But you don't have to do it all on your own. It helps to…

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3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo – Entrepreneur

Entrepreneur3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status QuoEntrepreneurFor the latter group, things are about to get a whole lot harder, as the pace of change is accelerating. In a recent…

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28 Retail Marketing Predictions To Watch In 2018 – Forbes

Forbes28 Retail Marketing Predictions To Watch In 2018Forbes2017 was the year where the marketer's role in retail changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them…

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#MeToo and the Marketing of Female Narrative – New York Times

New York Times#MeToo and the Marketing of Female NarrativeNew York TimesOn Monday, Mathilde Krim died. She was a biologist who spoke five languages; who contributed, in her 20s and 30s, to more than a dozen papers on cancer and virology;…

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The state of AI in marketing in 5 charts – Digiday

The state of AI in marketing in 5 chartsDigidayArtificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately. “AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt,…

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These marketing chiefs are going to Davos — and here's why – CNBC

CNBCThese marketing chiefs are going to Davos — and here's whyCNBCThe World Economic Forum (WEF) in Davos, Switzerland, might not seem like the natural place for marketing, given its ambition to "improve the state of the world" in regards to…

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