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Mars's CMO on driving growth and the evolution of evidence-based marketing – Marketing Week


Marketing Week

Mars's CMO on driving growth and the evolution of evidence-based marketing
Marketing Week
He believes more businesses should trust their marketers to produce the right work while putting a bigger focus on diversity, something which has been evident in the work Maltesers and Snickers have delivered in recent months. Clarke stepped into his

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Marketing Week

Mars's CMO on driving growth and the evolution of evidence-based marketing
Marketing Week
He believes more businesses should trust their marketers to produce the right work while putting a bigger focus on diversity, something which has been evident in the work Maltesers and Snickers have delivered in recent months. Clarke stepped into his ...

Read more:

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