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Disney's 'Black Panther' Playbook: A Peek at the Marketing of a Phenomenon – Hollywood Reporter

Hollywood ReporterDisney's 'Black Panther' Playbook: A Peek at the Marketing of a PhenomenonHollywood ReporterIn addition to heavy ad buys for sports that deliver big African-American audiences, Disney initiatives included a music tie-in led by rapper Kendrick Lamar, whose Black Panther:…

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Why This Company Thinks Employees Decorating Other People's Cubicles Is Anything But a Waste of Time – Entrepreneur

EntrepreneurWhy This Company Thinks Employees Decorating Other People's Cubicles Is Anything But a Waste of TimeEntrepreneurIn this series, The Way We Work, Entrepreneur Associate Editor Lydia Belanger examines how people foster productivity, focus, collaboration, creativity and culture in the workplace….

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Quad/Graphics acquires marketing firm for $92.5 million – BizTimes.com (Milwaukee)

BizTimes.com (Milwaukee)Quad/Graphics acquires marketing firm for $92.5 millionBizTimes.com (Milwaukee)Ivie is a marketing and advertising firm with its international headquarters in Shanghai, China and its North American headquarters in Flower Mound, Texas. It is one of the Inc. 5000's fastest-growing private…

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Why an Increasing Number of Retiring Entrepreneurs Are Selling the Business to Their Employees – Entrepreneur

EntrepreneurWhy an Increasing Number of Retiring Entrepreneurs Are Selling the Business to Their EmployeesEntrepreneurOpinions expressed by Entrepreneur contributors are their own. Baby boomers own about half of all privately-held companies with employees in the United States. The 2.4 million business…

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Russia's Election Interference Is Digital Marketing 101 – The Atlantic

The AtlanticRussia's Election Interference Is Digital Marketing 101The AtlanticFirst: While the Russians created fake accounts to pose as Americans on social media and buy ads, the technologies they deployed are all commonplace in the digital-marketing industry—this was no 007-style spycraft….

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Reduce HSC pressure in favour of a 'growth mindset', NSW tells … – The Sydney Morning Herald

The Sydney Morning HeraldReduce HSC pressure in favour of a 'growth mindset', NSW tells …The Sydney Morning HeraldThe NSW government wants a major review of Australian schools to examine reducing the "pressure" of the HSC and consider more emphasis on…

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Blue Fox Hires Myriad Pictures' Audrey Delaney As Marketing & Distribution SVP – Berlin – Deadline

DeadlineBlue Fox Hires Myriad Pictures' Audrey Delaney As Marketing & Distribution SVP – BerlinDeadlineAt Myriad since 2013, Delaney oversaw the acquisition and marketing of films including the Penelope Cruz-starrer The Queen of Spain and Drone, and the international marketing and…

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You Can Start This 6-Figure Service Business Tomorrow Morning for Under $100 – Entrepreneur

EntrepreneurYou Can Start This 6-Figure Service Business Tomorrow Morning for Under $100EntrepreneurOpinions expressed by Entrepreneur contributors are their own. About a year ago, I wrote an article about a six-figure service business that you can start for less than a…

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Mindset Monday: Developing A Predator Mindset To Enhance Performance – FloCombat

Mindset Monday: Developing A Predator Mindset To Enhance PerformanceFloCombatYou have a choice in every moment in the cage, on the mats, and in your daily life: Are you going to be the predator or the prey fighter? It's all about…

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Barneys Aims to Reinvent Luxury Marketing for Younger Shoppers – Wall Street Journal

Wall Street JournalBarneys Aims to Reinvent Luxury Marketing for Younger ShoppersWall Street JournalMs. Vitale set out to rethink Barneys' approach and to experiment with marketing initiatives aimed at people who hadn't previously shopped with the retailer but could afford to….

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