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Why Evian now spends 80 percent of its marketing budget on digital media – Digiday


Digiday

Why Evian now spends 80 percent of its marketing budget on digital media
Digiday
Evian is placing its bets on Snapchat, Instagram and influencer marketing in order to gain an edge. It's a departure for the brand, which used to be focused on how “pure” its water was, said Olivia Sanchez, vp of marketing for Evian parent Danone

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Digiday

Why Evian now spends 80 percent of its marketing budget on digital media
Digiday
Evian is placing its bets on Snapchat, Instagram and influencer marketing in order to gain an edge. It's a departure for the brand, which used to be focused on how “pure” its water was, said Olivia Sanchez, vp of marketing for Evian parent Danone ...

Read more:

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